“We’ve seen a 763% increase in mentions of the vaccine on OkCupid India’s bios since March 2021,” says Sitara Menon, senior marketing manager, OkCupid India.
“We saw 19% more messages sent per day in Feb 2021, compared to Feb 2020, conversations were 32% longer during the pandemic and we saw 11% more swipes and 42% more matches per Tinder member,” says Kapoor.īrands have also made it a point to encourage and amplify vaccination details of their users and say it is central to some of the new campaigns they have launched. This kind of ‘slow dating’ is bringing forward conversations that may have happened over two or three dates,” adds Samaddar.īrands say that skipping the dinner-movie combo for an online date means that conversations have become longer, deeper and there’s a bigger focus on compatibility. “People use video dates to get to know one another before meeting in person.
The comfort of their own environment gives members the ability to open up and bring less judgement to the beginning of a potential new relationship.” Nikita Ghogale, head, marketing, Vows for Eternity, says, “Conversations moved online and while everyone was sceptical to begin with, we have discovered that the online space leads to more meaningful conversations. Surprisingly, these virtual dates and meetings have led to more intention dating. This was supported by the launch of the Skore Protection Kit, which is a combo pack of condoms and masks.” “ Skore launched the ‘Unhide’ campaign, which highlighted how one could meet new people by taking precautions. Vishal Vyas, member, Condom Alliance and assistant vice-president, marketing TTK Healthcare Limited, says that brands have taken to providing information so that unnecessary fears can be mitigated.
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“This feature allows individuals to host a virtual ‘Room’ and begin an audio conversation with any other interested user for five minutes after which the host can choose to match or to pass,” he says.Įven offline brands have had to reposition themselves. Who would have thought that we’d see this in our lifetime?” he adds.Īble Joseph, founder, Aisle, who added two million users in 2020, also amplified virtual connections by launching ‘Rooms’. “We had couples who met during the lockdown and are now set to get married, with most of their relationship being virtual. “Meeting virtually takes the fear out of the equation,” says Adhish Zaveri, senior director, marketing,. took it one step further and launched Shaadi Meet - a secure video calling platform - and Weddings From Home, which allows people to get married online. Similarly, Tinder launched their Face to Face video calling (in-app) during the pandemic. Samarpita Samaddar, communications director, Bumble India, says, “We launched Night In - a virtual experience where two people can participate in an interactive game over a one-on-one video chat after matching within the app.” Following his popularity over his handsome looks and dreamy green eyes, the unsuspecting and reluctant blue-collared worked was even snapped up a modeling contract for an online shopping site in Islamabad.A nationwide Bumble survey revealed 40% of single Indians opted for virtual dates in 2021. The teenager, who is one of 18 siblings, has been selling tea at a weekly market in Pakistan for the last four years. One thing is for sure, that I’m traveling to Dubai and England for the shoot of my first film,” Khan was quoted as saying. They even offered me a hefty amount of money but I can’t really disclose the number right now. No doubt, my role in this film is very important. “Even in this film I was offered a number of roles but I felt the character of hero’s brother suited my personality the most. Khan, who shot to fame after a picture of him pouring tea took the Internet by storm, is headed to Dubai and England for shooting his debut film, tentatively titled ‘Kabeer’.Īccording to reports published in Express Tribune, the 18-year-old dreamy tea seller confirmed that he will be in Dubai and England for his first ever film, in which he plays the role of the hero’s brother. DUBAI: Pakistan’s most handsome tea seller who became an overnight sensation, Arshad Khan, will soon be making his Dubai debut.
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